The Vaan Group agency, for Pilgrim



Illustration, e-commerce UI design



September 2017 → October 2017


Pilgrim is an online shop for aromatherapy oils and high-end diffusers. Because 40% of their users visit their website from a mobile device,  Pilgrim decided to perfect their responsive web design to serve a better shopping experience.



Although this is a responsive website, that needs to work well on desktops too, because of the above-mentioned reason, I started wireframing the mobile experience first. I tried to bring all necessary information above the fold and avoid product listings that need a lot of horizontal scroll. To achieve this I used horizontal carousels to display products instead of a classic, vertical layout.


Brand illustrations

To make the content more readable and add a bit of personality to the homepage, I’ve created a set of 3 lifestyle illustrations that show the benefit of using Pilgrim’s products.


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