Pilgrim

Client

The Vaan Group agency, for Pilgrim

 

Capabilities

Illustration, e-commerce UI design

 

Timeline

Sept 2017
→ Oct 2017

Challenge

Pilgrim is an online shop for aromatherapy oils and high-end diffusers. Because 40% of its users visit their website from a mobile device, Pilgrim decided to perfect their responsive web design to serve a better shopping experience.

 

Solution

Although this is a responsive website, that needs to work well on desktops too, because of the above-mentioned reason, I started wireframing the mobile experience first. I tried to bring all the necessary information above the fold and avoid product listings that need a lot of horizontal scrolls. To achieve this I used horizontal carousels to display products instead of a classic, vertical layout.

Prototype

Snapshots

Brand illustrations

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